As a road cycling enthusiast, I could not be more excited about this year’s Tour de France and the artist designed bikes Lance Armstrong will be riding to support the Livestrong Cancer Foundation.
Marc Newson, Damien Hirst, Kaws, Yoshimoto Nara, Kenny Scharf, Shepard Fairey and others have all contributed designs.
Newson’s bike design was used in the Monaco time trial, which kicked off this year’s Tour de France on 4 July, while Hirst’s bike (pictured below), which features a butterfly design, will be used for the final stage in Paris on 26 July.
A touring art exhibition, Stages, will open in Paris on 16 July, featuring work by artists including Fairey, Caroline Opie and Ed Ruscha, and inspired by Armstrong’s battle against cancer. The exhibition will also visit New York, Los Angeles and Portland.
Lance had a somewhat oblique reaction after seeing the Hirst bike and Twitter’d that he was “speechless” and later “My-Oh-my.” To which I say, “Lance, are you familiar at all with Damien Hirst? You got butterflies. ”
http://www.freshnessmag.com/2009/07/09/damien-hirst-for-lance-armstrong-trek-bike-preview/